“Is this wine any good?”
Do you ever ask yourself this question?
You’re standing in front of a wine rack at a liquor store. There are hundreds of wines to choose from.
It's exciting to see so many bottles of wine but at the same time it can feel overwhelming.
Some people think they don’t a have a palate so from one wine to the next it doesn’t make a difference. This is totally untrue and I'll explain why in a bit.
The fact is there are too many options to choose from. How do you pick the best wine for your budget?
When shopping for wine most people commit three mistakes. When they do, they are actually leaving money on the table. Let’s go over them.
Mistake #1: Do you pick the same wines over and over?
Let’s face it. You’re hesitant to choose a bottle outside of what you know because you might not like it. And if the wine sucks you're going to regret it.
So you stick with the "safe bet."
A "safe bet" might be a brand like Mondavi or a grape varietal like Cabernet Sauvignon.
There’s a problem with the “safe bet” option.
You have zero chance of finding the best wines available to you.
Why cheat yourself out of that?
Mistake #2: Sexy Label
Do you pick a wine because the label is attractive? Some people like colorful labels. Some like old-looking labels. Some people like to see catchy words on the label like “cupcake.”
If you pick wines because the label looks cool, you’re leaving money on the table. Never judge a wine by its label. You’ll get ripped off.
Industry experts know how to grab your attention with eye-popping labels. That's where the big commercial wineries invest their money.
Would you be surprised to know they invest more in advertising than quality wine?
Mistake #3: Using Price As Your Guide
Do you pick a wine because the price is right?
Is it "on sale" or "discounted?"
Does it look like a good value?
Some people think that a $10 bottle is as good as a $50
Then there's other people that think the higher the price the higher the quality.
The fact is that you can find bad wine at any price.
Whether you buy cheap or high-end, picking a wine based on price alone means you’re going to miss out on something far more important.
Here's the reason why people make these mistakes.
They try to turn a chaotic situation (finding a great wine at a great price) into a simple task.
It’s human nature to look for shortcuts. I'm about to show you a better way.
The secret is that 9 out of 10 bottles, (whether at your local shop or online), are not worth the money. Let me explain.